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Solid social channels assist in bolstering your online platform. What better way to promote, inform and/or engage with your customers? At McCafferty Communications, we know branding, we know content, and we know target markets. Let’s come up with a content strategy, on brand, that will have people not only engaging your social media but also talking about what they see.


Did you know that an estimated 2.7 billion people use Facebook, WhatsApp, Instagram, or Messenger each month? And, more than 2.1 billion people use one of the Facebook family of services on average every day. Houston we've got a problem! 


1 billion people use Instagram every month. 88% of users are outside the U.S. 71% of Instagram users around the globe are under the age of 35. 72% of U.S. teens use Instagram. 95% of U.S. Instagrammers use Youtube. 35% of online adults use Instagram. Users ‘like’ 4.2 billion posts per day. More than 100 million new posts are made daily (and those are old numbers by now). The list goes on and on. 


LinkedIn has more than 260 million monthly active users. Of those LinkedIn users who are engaging with the platform monthly, 40% access it on a daily basis. Did you know - 44% of LinkedIn users take home more than $75,000 per year? 


As of 2019, Twitter has 330 million monthly active users and 134 million daily active users. 63% of Twitter users are between 35-65 years old. 33% of Twitter users are female, 66% are male. Users spend an average of 3.39 minutes on the social networking platform each session.  

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